Friday, April 17, 2009

This Day in History: April 17, 1964

This day holds a special place in every Ford fanatics heart. On this day in 1964, Ford introduced the Mustang to the world on the first day of the New York World's Fair in Flushing, Queens.

A new wave of muscle cars was born with the pony. Originally designed as a two seater, Ford's General Manager, Lee Iacocca, realized that what would really sell is a muscle car that can be used for something more. The Mustang brought in 22,000 sales in its first day on the showroom floor and one million cars were on the road by Mustang's 2nd birthday!

The Mustang was so successfully marketed, thanks in part to its introduction at the World's Fair, that it became one of Ford's best-selling models of all time. Ford profits soared after the release of the Mustang. Another of Iacocca's Mustang-related innovations was a new strategy of marketing upgrade packages for the car. On this day in 1965, a year into the Mustang's lifetime, Ford introduced the GT Equipment Group as an option on the Mustang, creating the first Mustang GT. Iacocca commented on the success of the package, "People want economy so badly they don't care how much they pay for it." The base price for the Mustang was a skinny $2,368, but buyers purchased an average of $1,000 worth of options.

Celebrate automotive history in style with cufflinks that capture your love for horsepower and the open road.

To shop Automotive Cufflinks click here.

For more on today's history click here.

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